Project

Yes Captain was invited to create a 10 minute, 3D infographic explainer video, about the future of transport, to match a live performance by Transurban’s CEO at the Intelligent Transport Systems Conference in Melbourne.

Strategy

The centre point of this production was previsualisation and iteration. WIth so much bespoke 3D content to design and animate, it was important to get every shot and scene working together, to keep the narrative flowing effortlessly and to communicate effectively to the team of the production pipeline.

Execution

Yes Captain once again relied on the joyous Cinema 4D to draw a futuristic vision of Melbourne Australia that would ultimately play upon a 50-foot screen in front of a packed, 3000 strong conference auditorium.

Credits

Client | Transurban
Creative Direction | James Cowen
Motion Design & Animation by | Ted Adair, Jeremy Mansford, Jason Ostler & James Cowen
Compositing | Ted Adair & James Cowen
Produced by | Kim Cowen


Explainer

No items found.