Break foil in case of emergency: Strepsils Extra honey and lemon lozenges are the emergency extra relief for sore throats this winter.


We drew inspiration from the warm palette of honey and lemon to create a striking world for the fantastical action to play out in. We chose to design vehicles of a by gone era to bring a sense of nostalgia to the spot.


The goal was to create a campaign that would cut through the noise of seasonal advertising taking the brand in a new direction that’s hard to forget.


Client | Reckitt Benckiser
Agency | NowScreen
Creative Direction | James Cowen
Art Direction | James Cowen
Concept Designer | Rhys Griffiths
3D Animation | Chris Angelius
Compositing | James Cowen
Sound | White Owl Sound


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